Istanbul-based Sofiya Yusef is a highly event management consultant. She has worked as a live event producer in United Arab Emirates, Canada and Malaysia since she was 17 years old. She is a member of Meeting Professionals International (MPI), the largest meeting and event industry association worldwide. She has expertise on producing events from non-profit charities to international conferences. Her events have included high level speakers such as Usain bolt, Sir Richard Branson and Jack Ma, CEO of Ali Baba, as well as Ministers and CEOs. She has also worked with the Malaysian government, Dubai Silicon Valley and the OIC. Her work has been featured on the pages of leading business publications in the MENA Region such as Arabian Business, and Thomas Reuters.

Her versatility allows her to conceptualize, design, market and launch event making her a trusted collaborator for anyone seeking to launch their own event business. Beyond stills, Sofia seamlessly translates her talent to bringing diverse stakeholders and individuals from around the world to dynamic events that help people grow their business and network. She welcomes opportunities to collaborate and elevate brand visions.

Sofia now works as the founder of Sofia Event Consulting LLC, and Event Planning HQ, the first tech-forward platform to help the next generation of planners grow their businesses.