What I do
YOUR TRUSTED event planning partner
Hi, I’m Sofiya! I am your event planning bestie! I help future event planners build profitable businesses with no gatekeeping. Subscribe for weekly tutorials, templates, and real talk. Learn the business side of event planning and make money.
I started my journey as an event planner at 17 and 10 years later, I am here to share all my event planning experience to help you achieve your business goals. I am building what I wish I had when I started. I’m here to guide you every step of the way. Let’s embark on this adventure together.
Connect with me:
Services
Event Consulting & Strategy for Visionary Planners
Tailored support to help you design, plan, and scale unforgettable events with confidence and clarity.
Personalized 1-on-1 coaching
Get direct guidance and expert strategies customized to your unique goals, challenges, and event vision.
Patreon Community
Join an exclusive space for ongoing support, behind-the-scenes insights, and access to members-only content such as ready-to-use templates, and event planning tools.
On-Site Training
We deliver bespoke and high-quality consulting service and training for hospitality businesses and event planners that are flexible, cost-effective, and scalable. Whether you are a boutique hotel hosting retreats, a medium-sized to big hotel or resort, or newly established event planner looking to grow your clientele, no business is too small or too big for us.
Consulting Packages
For corporations and businesses seeking in-depth event strategy and execution, please reach out privately to inquire.
Online Courses
Unlock your true mindset mastery
The Institute of Event Management LLC is a pioneering event management school created to equip the next generation of event business owners with practical, real-world training. Our Diploma in Event Management & Business will be available in 2026. For now, feel free to sign up for our course waitlist.
The Event Planning Business Blueprint
From Zero to Fully Booked Event Planner in 90 Days
𖧹 How to choose your niche (weddings, corporate, luxury, social events)
𖧹 Pricing your services for profit
𖧹 Building your brand & portfolio without years of experience
𖧹 How to find and book your first 3 paying clients fast
The Ultimate Event Marketing & Social Media Masterclass
How to Get Fully Booked Using Instagram, TikTok & Pinterest
𖧹 How to grow a social media audience as an event planner
𖧹 Reels, stories, and Pinterest boards that attract clients
𖧹 Content ideas and posting schedules that convert followers into bookings
𖧹 Building a “Pinterest-worthy” portfolio even if you’re new
Booked & Sponsored – Corporate Event Planning & Sponsorship Secrets
How to Land Big Contracts & Secure Event Sponsors
𖧹 Identifying and pitching to corporate clients
𖧹 Planning conferences, product launches, and exhibitions
𖧹 Creating irresistible sponsorship proposals
𖧹 Negotiating sponsorship packages that bring in 5–6 figures
Course preview
Past Brand Partnerships
Small snippet of past brands we have had partnerships whether media features, sponsorship, keynote speakers or partnerships with.
What folks are saying about Annalee
Clarity and confidence
With Annalee’s coaching, I found clarity and confidence I never knew I had. Her insight led me to success beyond my wildest dreams.
Kai Willmott
Agency founder
My life has transformed
Working with Annalee unlocked possibilities I never imagined. My life has transformed, both personally and professionally.
Cate Moony
Project manager
Turning point
Annalee’s guidance was a turning point in my career. I’ve achieved goals that seemed unreachable before our sessions.
Nate Willmott
Designer
FAQs
What does Event Planning HQ offer?
I am an Event Strategist, not just an event planner. My work goes beyond logistics—I focus on the vision, goals, and impact of your event to ensure it aligns with your brand and delivers measurable results. While planners handle timelines and vendors, I design the strategy that makes your event purposeful, profitable, and unforgettable.
Why are your offerings unique?
My offerings are unique because I believe in complete transparency—I don’t gatekeep. As an event consulting coach, I openly share everything from proven templates and insider insights to client-acquisition strategies and practical tips. Unlike most blogs or event programs that only scratch the surface, I give you the tools and knowledge I actually use, so you can grow with confidence. My mission is to make sure you practical, not theoretical information, so you can launch your event business with success.
How are coaching sessions conducted?
Our coaching packages are email, text, 30-minute, 90-minute strategy sessions conducted online via secure video conferencing and web platforms, enduring convenience and accessibility for clients worldwide.
Who is Event Planning HQ for?
If you are an aspiring event planner, you will absolutely find what you need. If you are a business, brand or corporate entity looking for in-depth, custom strategy to help you conceptualize events for brand awareness, marketing or revenue generation, you will absolutely benefit as well.
How much does the coaching cost?
Our coaching fees vary based on the package you select. I offer text membership, email coaching, 30-minute consultation and a 90-minute strategy session. For detailed pricing and packages, please refer to our sales pages in more detail.
What is Patreon membership and how do I join?
Patreon is a private community membership where I offer exclusive tutorials, livestreams, videos, podcasts, and products. It is a place for event planners who need extra monthly support, and community.
When is your Diploma of Event Management and Business being offered?
We are applying for our credentials, and accreditations approval so that your diploma will be accepted at any institution you decide to apply to. Be sure to sign up on our waiting list for more information.
Is it guaranteed?
No, there is no guarantee. There are no guarantees or promises of instant success — tools and strategies work if you work them.
I do my best to provide guidance and proven methods, and personalized support to help you to start and grow your business effectively. Success is dependent upon commitment, consistency, and effort. I give you the roap map and strategies — you bring the dedication and action.
Consultation
Ready to transform your life?
Schedule your strategy session and find out how event planning business consulting can help you.
Sofia Event Consulting 